The Ruben Publishing Co. (also Ruben's, Newburgh, N.Y. and J. Ruben, Newburgh, N.Y.) was founded by Jacob Ruben (1882–1974) in Newburgh, New York. Ruben opened a stationery business there in 1906, although his publishing business is listed at various Newburgh addresses, including 13-15 South Johnson Street, 39 Johnston Street, 95-97 Ann Street, and 76 Broadway. Ruben was a Russian-American émigré who became a well-known commercial photographer in the Hudson River Valley area near Newburgh for over four decades until after the Second World War. He was especially well-known for his tourist photographic postcard sets, which he published under his company name. He also photographed new real estate developments, bridge and road building projects, and other civic projects.