Panagra Drama

 
Accession number AR.EP.MG.0638
Creator
Places
Machupicchu (Cuzco [Peru])
Cuzco (Peru)
Peru
Date
1947
Materials/Techniques
black & white photograph
Work types
magazine

Description

TRANSCRIPTION

Panagra Drama

Your never-to-be-forgotten vacation in South America made possible by Panagra's big, fast, luxury planes!

Nobody ever made you a proposition like this before! This is an adventure you'll re-live and re-tell for the rest of your life! An opportunity for you to break loose from your everyday world...go where it's always Spring, visit the top of the world, vacation in rainbow splendor!

Step aboard a plane at home on a Monday, and on Tuesday, Panagra is treating you like visiting royalty. Serving you new and exotic foods! Cradling you in luxury in the serene, sunny air above South America's fabulous West Coast!

Even if you've time for only a short vacation, Panagra's shining 4-engine planes can accomplish the miracle of a tour to Panama, Ecuador, Colombia, Peru, Bolivia, Brazil, Chile and Argentina. Seats are available right now...gala modern hotels beckoning! With 26-pound rainbow trout hungering for your lures, with adventure eager to be enjoyed...how can you sit there reading a magazine?

See your travel agent right away!

Pan American-Grace Airways, Inc. Serving the Americas Since 1928

For descriptive folder, full information on the Panagra sound-and-color motion picture "This is South America," or reservation, see your Travel Agent or nearest Pan American World Airways Office or write Panagra, Chrysler Building, New York 17, N. Y.

EXHIBITION

Encountering Ancient America: Machu Picchu in Popular Culture, 1911-1965 
February-April 2018

Panagra (Pan American-Grace Airways) was a division of Pan American World Airways, operating throughout Latin America from Panama to Buenos Aires. In the 1950s and ‘60s, Machu Picchu became the poster location for much of Panagra’s advertising. Middle-class Americans, the primary audience for Panagra’s ad campaigns, were shown a ruin that was mysterious, ancient, but most importantly – accessible. The rugged aesthetic of previous depictions gave way to a more approachable, tamed Machu Picchu.

Panagra’s advertising juxtaposed “luxury hotels” with rugged adventure, Machu Picchu featuring as the most prominent emblem of the latter. Beginning in the 1940s, Peruvian national efforts to build modern roads and hotels ensured that Machu Picchu was no longer the isolated site of earlier decades. Nonetheless, the notion of wilderness exploration has remained a popular part of the citadel’s continued appeal.

Collection

Ephemera Collection
 

Repository

Dumbarton Oaks Archives, 054.SUZ.02.PCbox.096
Dumbarton Oaks, Washington, DC
Accession number AR.EP.MG.0638
Creator
Places
Machupicchu (Cuzco [Peru])
Cuzco (Peru)
Peru
Date
1947
Materials/Techniques
black & white photograph
Work types
magazine

Index Terms

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