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You Haven't Lived 'til You've Skycruised South America

 
Accession number AR.EP.MG.0640
Creator
Places
Machupicchu (Cuzco [Peru])
Cuzco (Peru)
Peru
Date
1953
Measurements
11 x 16 inches
Materials/Techniques
colorized photograph
Work types
magazine

Description

TRANSCRIPTION

"You haven't lived 'til you've skycruised South America!" says Mrs. John C. Bennett

The Bennetts of Flourtown, Pa., flew Panagra and Pan American 'round South America

"Recently Jack and I did something we'd been dreaming of for years. We flew 'round South America, down the East Coast and back the West...."

You can skycruise South America in as little as two weeks, see both coasts!...

 

Fly Panagra and Pan American
Pan American-Grace Airways / Pan American World Airways

EXHIBITION

Encountering Ancient America: Machu Picchu in Popular Culture, 1911-1965 
February-April 2018

Panagra (Pan American-Grace Airways) was a division of Pan American World Airways, operating throughout Latin America from Panama to Buenos Aires. In the 1950s and ‘60s, Machu Picchu became the poster location for much of Panagra’s advertising. Middle-class Americans, the primary audience for Panagra’s ad campaigns, were shown a ruin that was mysterious, ancient, but most importantly – accessible. The rugged aesthetic of previous depictions gave way to a more approachable, tamed Machu Picchu.

Earlier depictions of Machu Picchu had portrayed it as the stomping-grounds of western archaeologists and adventurers, but mid-century tourism emphasized that Machu Picchu was accessible to less intrepid types – namely, middle-class white Americans.

Collection

Ephemera Collection
 

Repository

Dumbarton Oaks Archives, 054.SUZ.02.PCbox.096
Dumbarton Oaks, Washington, DC
Accession number AR.EP.MG.0640
Creator
Places
Machupicchu (Cuzco [Peru])
Cuzco (Peru)
Peru
Date
1953
Measurements
11 x 16 inches
Materials/Techniques
colorized photograph
Work types
magazine

Index Terms

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